British Airways Silent Picturehouse, a pop-up film event in London, opened its doors this evening (Monday 22 July), with the red carpet attended by a roll call of stars from the big and small screen, including; James Corden, Louis Smith, Laura Whitmore, Craig Roberts, Greg James, Kara Tointon, Alex Zane, Richard Bacon, Emma Willis and host Edith Bowman.
Taking place all week (22-26 July), Silent Picturehouse shows films that inspire travel, with a unique twist – viewers tune in to the big screens using Sennheiser headsets, to bring the in-flight experience to life. The venue is designed to give the impression of stepping inside a movie set, complete with film and travel artifacts.
The movies selected all have different themes relating to flying and travel, including; ‘Skyfall’, ‘The Beach’, ‘Top Gun’, ‘Jaws’ and the fans’ choice – ‘Slumdog Millionaire’.
Speaking about the film that inspired him to travel, Actor and Presenter James Corden, said: “It would be ‘Planes, Trains and Automobiles’. It’s maybe the funniest film ever, but it reminds you that the journey is just as important as the destination.”
Other films that inspired guests include; ‘Y Tu Mama Tambien’ chosen by actor Craig Roberts, ‘The Hobbit’ selected by Olympic medallist Louis Smith, animation ‘Up’ favourited by Presenter Laura Whitmore, ‘The Sound of Music’ voted by actress Kara Tointon, ‘Thelma and Louise’ chosen by actor Douglas Booth, ‘Into the Wild’ picked by presenter Edith Bowman, and ‘Jaws’ selected by film aficionado Alex Zane. Presenter Emma Willis was one of several to nominate ‘The Beach’, which was recently voted the most inspiring travel film in a poll of 2,000 people.
Abigail Comber, British Airways head of marketing, said: “Silent Picturehouse pays tribute to some of the movies that inspire a wanderlust. From classic summer blockbuster hits such as ‘Jaws’, to ‘The Beach’, which made Koh Phi Phi Island famous, as well as everyone’s favourite flying film ‘Top Gun’. We know that film is something our customers are passionate about, as they watch more than 30 million movies on flights every year.”
Exclusively for the event, Michelin Star chef Simon Hulstone and his experimental team have created unique ‘film flavoured’ popcorn, based on the movies being shown, these include; Shark Bite popcorn, Take My Breath Away popcorn, Shaken not Stirred Martini popcorn, Suncream popcorn and Millionaire’s Curry Caramel popcorn.
Guests are also treated to lip-licking hotdogs, retro pick n mix, Taittinger champagne, Union ice-cream, Hotel Chocolat treats and cocktails from the movies.
To celebrate the upcoming release of Disney’s Planes the venue transforms into Silent Picturehouse Kids during the day, showing, Disney films including; Up, Cars 2, Tim Burton’s Alice in Wonderland, Oz the Great and Powerful, The Muppets and a sneak peak of Planes.
Limited tickets have been held back for the final week, and are available at ba.com/silentpicturehouse
Silent Picturehouse is a unique concept by British Airways, bringing travel, film and in-flight entertainment together.